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Crossing the River by Feeling for Stones: A New Approach to Exporting Creative Content to China?

Hasan Bakhshi and Philippe Schneider

Crossing the River by Feeling for Stones: A New Approach to Exporting Creative Content to China?

We have all heard the statistics. About how China is forecast to overtake the U.S. to be the largest economy in the world by 2027. How China already has 277 million mobile web users, of which 45 percent use their handsets to access music and 21 per cent video games. How more than 300 million...