Sinica Podcast

03.24.14

We Will Make You Learn to Love Baijiu

Jeremy Goldkorn & David Moser from Sinica Podcast
Forget our complaints about the pollution, China has an even more intractable public relations problem that has everything to do with the country’s favorite hard liquor. And yes, we are talking about baijiu. In 1854, French Catholic missionary Régis...

Caixin Media

09.10.13

Sober Day Dawns for China’s Baijiu Distillers

Distillers of China’s most popular spirits, baijiu, are sobering up to a business slowdown and tight financing after a decade of outstanding growth.Sales are off and company market values have fallen over the past year, prompting some investors to...

Caixin Media

05.18.12

Message in a Bottle for Spirits Maker Moutai

A glass of Feitian Moutai packs a wallop, which is one reason why the 106-proof baijiu is a hit among influential government officials.They also like Feitian Moutai because a single bottle, thanks to special arrangements between state agencies and...