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Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategy and data-driven marketing is complemented by breaking news on digital, social media and more. The 85-year-old media brand also produces industry rankings including the 200 Leading National Advertisers report, Agency A-List and the annual Agency Report.

Last Updated: July 7, 2016

China Broadcaster’s One-Day TV ‘Upfront’ Raises $2.5 Billion

Anita Chang Beattie
AdAge
Government broadcaster CCTV saw bids for 2013 prime-time ad sales jump 11% from this year, driven mostly by local marketers.