Fan Bingbing has been in the spotlight since she was sixteen. Today, she is one of the most well-known actresses in China. Initially celebrated as a teenager for her roles in the TV dramas that play to captive audiences across China’s provinces, she has since reinvented herself as a one-woman powerhouse in the Chinese entertainment business.

Now, at the age of thirty, she consistently stars in major mainland and Hong Kong studio features, tours and records as a pop singer, runs her own television production company, owns an acting school in Beijing, and appears annually on the Forbes China Celebrity 100 List.

But as a sex symbol and beauty icon Fan earns most of her money honoring endorsement deals with a mixed bag of domestic and multinational companies. Her credibility as a trendsetter has her on the payroll of global brands L’Oreal, Cartier, and Nokia. But she also lends her name to Chinese firms: a furniture wholesaler, an industrial lighting company, and an umbrella manufacturer.