Bottled Water In China: Boom Or Bust?
It has only taken China two decades to become the world’s largest bottled water consumer and a major producer. But given China’s much publicized water woes from pollution to scarcity and droughts, can China’s bottled water market continue to boom? This report seeks to go behind the bottle to explore the rise of the bottled water industry and its exposure to physical water risks. It also reviews the steps taken by the government to protect water sources and regulate the bottled water industry. We also take a look at provincial actions which may be somewhat contradictory to national actions. In a country with not a lot of water, the future of bottled water could look very different.