Christine Lu is the co-founder and CEO of Affinity China, a lifestyle platform for affluent Chinese travelers. Involved in cross-border China business for the past eighteen years, Lu is regarded as a connector at the intersection of Chinese outbound travel and luxury. She spent five years in China as head of Marketing for Home Shopping Network’s joint venture TVSN, where she oversaw the company’s marketing, e-commerce, and mail-order catalog business. She was the co-organizer of TEDxShanghai, the first TEDx in China, as well as of GeeksOnAPlane with Silicon Valley venture capitalist Dave McClure. Lu is on the advisory board for GMIC Silicon Valley. She graduated from Boston University with a Bachelor’s degree in International Relations.

Last Updated: April 5, 2021



What Should China Do to Reverse its Tourism Deficit?

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Recent news stories and industry studies show that fewer international visitors are choosing China as their destination. January-June arrivals in Beijing are down 15% from the same period in 2012 and more Chinese than ever before are spending their...