City of Wigs | Caixin
Chen Liang—Caixin
China is one of the biggest exporters of human hair in the world. Xuchang, in Henan province, is often called the “City of Wigs,” a longtime center of the hairpiece industry. High-quality human hair, which locals refer to as “black gold,” is getting harder and harder to find, as more and more people dye or perm their hair in China. But Xuchang’s wig producers hope to break into international markets such as Africa and Europe with e-commerce.
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China is one of the biggest exporters of human hair in the world. Xuchang, in Henan province, is often called the “City of Wigs,” a longtime center of the hairpiece industry. High-quality human hair, which locals refer to as “black gold,” is getting harder and harder to find, as more and more people dye or perm their hair in China. But Xuchang’s wig producers hope to break into international markets such as Africa and Europe with e-commerce.