The Rise of E-cigarette in China | Netease
Yang Wenbin––Netease
With roughly 300 million users, nearly one-third of the planet’s total, China has the world’s largest smoking population by far. Since Chinese pharmacist Hon Lik invented the first commercially successful e-cigarettes in 2003, tobacco companies have viewed China as the market for the device: Currently, only a small percentage of the world’s e-cigarettes are bought in China, yet the country produces roughly 90 percent of them. Freelancer Yang Wenbin focuses his camera on the marketing effort and the consumerism behind the devices’ growing popularity on the mainland.
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With roughly 300 million users, nearly one-third of the planet’s total, China has the world’s largest smoking population by far. Since Chinese pharmacist Hon Lik invented the first commercially successful e-cigarettes in 2003, tobacco companies have viewed China as the market for the device: Currently, only a small percentage of the world’s e-cigarettes are bought in China, yet the country produces roughly 90 percent of them. Freelancer Yang Wenbin focuses his camera on the marketing effort and the consumerism behind the devices’ growing popularity on the mainland.