What’s Really Trending on China’s Twitter: The Voice of China

Coverage of China in Western media tilts toward the political and economic, so it might surprise some to learn that the top trending terms this summer on Sina Weibo, China’s Twitter, have mostly related to the season’s top television hit: The Voice of China. The show has topped charts nationwideevery Friday that it has aired, with as much as 3.3% of nationwide viewership. The names of contestants and judges often comprise more than half of Weibo’s top 10 trending terms, even edging out the term “Bo Xilai” in the wake of his ouster.

Arts, Media
Television, Sina Weibo