ChinaFile Recommends
09.22.16Alibaba Dethrones Baidu in China’s Digital Advertising Market
CNBC
Mobile ads are witnessing quick growth, but not everyone is in for a win this year.
ChinaFile Recommends
07.28.16Chinese Propaganda Video on South China Sea Will Be Played 120 Times Everyday in Times Square
Shanghaiist
The video will play from July 23rd to August 3rd.
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07.27.16Times Square Is Now In the Middle of a Fight Over the South China Sea
Buzzfeed
China has taken its fight with the Philippines over who owns territory in the South China Sea to a whole new arena: Times Square. The state-run Xinhua announced Tuesday that a 3 minute long publicity video premiered on the Square’s “China...
The China Africa Project
06.01.16
Online Outrage Over Racist Chinese Ad Says a Lot About How China and the West React to Racism
The company behind the racist Chinese laundry detergent ad that sparked widespread online outrage around the world issued a half-hearted apology for the uproar it caused. Actually, it was one of those “we’re sorry if anyone was offended” kind of...
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05.03.16China Investigates Baidu After Student’s Death From Cancer
New York Times
Chinese regulators have begun an investigation into the Internet giant Baidu due to misleading medical advertising.
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05.02.16Baidu, China's Version of Google, Is "Evil," a Growing Number of Users Say
Quartz
A Chinese college student recently died of cancer after receiving questionable treatment from a hospital advertised on Baidu.
Media
11.12.15
Watch Frank Underwood Advertise China’s Black Friday
On November 11, at the stroke of midnight Beijing time, millions of Chinese sitting behind their computers or cradling their mobile phones began purchasing cell phones, handbags, and clothing at cutthroat prices. By the end of November 11, analysts...
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07.28.15The Ad That Cracked China’s Infertility Taboo
Bloomberg
The country's infertility rates are rising rapidly among couples of child-bearing age, reaching 12.5 percent in 2012, compared with 3 percent in 1992, according to a government study. There are about 40 million infertile couples in...
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04.20.15China’s New Ad Ban?
Reuters
China is considering a ban on advertisements for infant milk formula in a bid to tackle low levels of breast feeding.
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03.31.15China Ban Hits Google’s Search Ad Share; Baidu Gains
International Business Times
Google’s share of 2015’s $81.59 billion search ad market at 54.5%, down from 54.7% in 2014 and 55.2% in 2013.
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12.22.14In China, a Rapid Jump to Mobile Advertising
New York Times
Liu Xuelong, a television and documentary producer in Beijing, hasn’t used his television in years. He gets all of his entertainment on his iPhone 6 Plus, where he also taps a plethora of apps to buy plane tickets, pay bills, talk with clients.
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06.11.14Hong Kong Media Worries Over China’s Reach as Ads Disappear
New York Times
In what may be a major escalation of pressure by mainland China on Hong Kong’s independent-minded news media, two major British banks have stopped advertising with one of the city’s biggest newspapers, a top media executive said.
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06.02.14A Media Mogul, Alone on the Island
Foreign Policy
Hong Kong's fiery beacon of the free press, Apple Daily, is under threat from shadowy forces. Can it survive if Beijing wants it dead or quiet?
Media
02.07.13
Chinese Beverage Maker Turns Legal Setback Into Viral Ad Campaign
This is no tempest in an herbal tea pot. The JDB Group, maker of China’s most popular herbal tea—one that raked in approximately 20 billion RMB (USD $3.2 billion) in revenues in 2012—lost another legal battle in its epic trademark war with the state...
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12.19.12Focus Media Makes Deal in Biggest China Leveraged Buyout
Bloomberg
Focus joins a growing number of Chinese stocks withdrawing from US exchanges after corporate governance concerns depressed their valuations.
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11.19.12China Broadcaster’s One-Day TV ‘Upfront’ Raises $2.5 Billion
AdAge
Government broadcaster CCTV saw bids for 2013 prime-time ad sales jump 11% from this year, driven mostly by local marketers.
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11.12.12China, Are You Ready for Some American Football?
New York Times
The NFL is hoping that American football’s flash could someday give basketball and soccer a run for their money in China.
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10.28.12In China, 'Mad Men' Reflects Reality of Modern Life
Los Angeles Times
The 1960s-driven TV drama resonates with ambitious young Chinese professionals.
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07.23.12Fashion Magazines Laden With Ads Thriving
New York Times
While fashion labels are spending more on magazine advertising in the United States, they’re pouring even more money into magazines across mainland China.
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07.17.12Q&A: Searching for Perfect Pitch
New Yorker
What sells in China? The answer may be poised for a change. Advertising on the mainland has traditionally been about volume: loud, busy, and overwhelming. (One study found that the average Shanghai resident is exposed to three times as many...