From their website:
Caixin Media Company Limited is a media group dedicated to providing financial and business news through periodicals, online content, mobile apps, conferences, books and TV/video programs. Caixin Media aims to blaze a trail that helps traditional media prosper in the new media age through integrated multimedia platforms.
Led by Hu Shuli, who is internationally recognized for her achievements in journalism, the editorial staff at Caixin Media is well-known for independent thinking and professional practices. They are insiders with a profound understanding of China's economic and social transition. They are sharp observers with a global vision. They are the torchbearers of professional journalism, known for providing high-quality, credible content.
Caixin is Mandarin for "financial news." The two-syllable word roughly rhymes with "sigh sheen" in English. A more accurate pronunciation can be rendered by making the Chinese sounds for the letter "c" -- sounds like the "ts" in "hats" -- and the letter "x" - an aspirant made with lips spread and the front of the tongue curled down against nearly closed teeth.