Society

For 250 years, the Turkic Muslims of Altishahr—the vast desert region to the northwest of Tibet—have led an uneasy existence under Chinese rule. Today they call themselves Uyghurs, and they have cultivated a sense of history and identity that challenges Beijing’s official national narrative. Rian Thum argues that the roots of this history run deeper than recent conflicts, to a time when manuscripts and pilgrimage dominated understandings of the past. Beyond broadening our knowledge of tensions between the Uyghurs and the Chinese government, this meditation on the very concept of history probes the limits of human interaction with the past.Uyghur historical practice emerged from the circulation of books and people during the Qing Dynasty, when crowds of pilgrims listened to history readings at the tombs of Islamic saints. Over time, amid long journeys and moving rituals, at oasis markets and desert shrines, ordinary readers adapted community-authored manuscripts to their own needs. In the process they created a window into a forgotten Islam, shaped by the veneration of local saints.Partly insulated from the rest of the Islamic world, the Uyghurs constructed a local history that is at once unique and assimilates elements of Semitic, Iranic, Turkic, and Indic traditions—the cultural imports of Silk Road travelers. Through both ethnographic and historical analysis, The Sacred Routes of Uyghur History offers a new understanding of Uyghur historical practices, detailing the remarkable means by which this people reckons with its past and confronts its nationalist aspirations in the present day. —Harvard University Press {chop}

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.A hands-on resource for succeeding in the Chinese marketplaceFilled with real-world stories of companies who have made an impact in ChinaDiscover what the Chinese consumer wants and how to deliver the goodsThis book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them. —Wiley {chop}