Books
05.02.17![](https://www.chinafile.com/sites/default/files/styles/system/public/assets/images/books/system/winston_ma_hirez.jpg?itok=oCvIJcjh)
![](https://www.chinafile.com/sites/default/files/assets/images/books/covers/book_cover_chinas_mobile_economy_.jpg)
China’s Mobile Economy
China’s Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organized into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China’s emerging mobile economy, and its debut on the global stage.The year of 2014-15 marks the most important inflection point in the history of the Internet in China. Almost overnight, the world’s largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops, and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China’s strength in this arena will transform it from a global “trend follower” to a “trend setter.”Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole.Explore the e-commerce consumption boom in the context of the Chinese market.Understand the implications of the multi-screen age and mobile Internet for China’s consumersSee how mobile Internet use, its focus on lifestyle and entertainment is aligned with today’s Chinese culture.Learn about the mobile entertainment habits of China’s millennial generation and the corresponding new advertisement approaches.The development of China’s mobile economy is one of the most important trends that will reshape the future of business, technology, and society both in China and the world. China's Mobile Economy introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape. —John Wiley & Sons, Inc.{chop}
ChinaFile Recommends
04.12.17Yahoo Is Sued over $17 Million Fund for Chinese Dissidents
New York Times
A group of Chinese political activists filed a lawsuit in federal court against Yahoo on Tuesday, saying the company failed to properly oversee a $17 million fund it created a decade ago to help Chinese dissidents
ChinaFile Recommends
03.19.15Yahoo to Shutter China Office and Cut “Around 350” Jobs
BBC
The move not a huge surprise as Yahoo has been retreating since 2013 when it ended email servies in China.
ChinaFile Recommends
02.18.13Morgan Stanley's Latest Alibaba Estimates Suggest It's Worth $66 Billion-$168 Billion
Forbes
The most relevant comparison is to Tencent which is still the biggest Chinese Internet company still experiencing rapid growth – albeit at a slightly slower pace than Alibaba. (Tencent did $1.88 billion in the last year and is currently...
Sinica Podcast
05.20.11![](https://www.chinafile.com/sites/default/files/styles/system/public/assets/images/article/system/168585388.jpg?itok=bc0N75vf)
Inscrutable China
from Sinica Podcast
It may be because we’ve yet to finish Henry Kissinger’s latest book on the subject, but we’ll admit to having found life in China a bit more inscrutable than normal these past few weeks, and all evidence suggests we’re not alone. Seen through the...